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Arrogant Bastard Ale Responds to Allegations

San Marcos, CA --- Stone Brewing Co. responds to allegations of their Arrogant Bastard Ale having "too much flavor" by choosing to add insult to injury with the release of SIX different 3Litre bottles to mark the "5th Anniversary of the Arrogance" (aka "5th Birthday of the Bastard”).

November 1997 was the first time that the Arrogant Bastard Ale was released upon an unsuspecting public and thus November 2002 marks the fifth year of its existence. In keeping with the Arrogant tradition, Stone Brewing staff members recommend that the best way to celebrate the Bastard’s fifth birthday is by buying YOURSELF a gift. True Bastards understand this. It is believed that only Arrogant Bastards with the highest self-image will buy themselves the entire “six-pack.”

As part of the birthday celebration, the Bastard has poured rampant invective on six different 3-liter bottle labels. “The different designs and text on each of the bottles is sort of like that chocolate stuff you pour on your ice cream that hardens into a shell,” explains Stone Bastard-In-Chief Greg Koch. “Only you can’t eat them. Oh, and they’re not really sweet or chocolaty either…more bitter really. But they ARE tasty!” 

Bitter indeed. Perhaps that is an understatement. The following snippet of text taken from one of the 3Litre designs sets the tone for the series: “Numbskull, gaping gobemouche, simpleton, unwashed masses, pedestrian, feeble, narrow minded, and pathetically blathering idiots are just some of the words we have used to refer to the unworthy. Many of you have laughed and scorned along with us. Yet many more still stare in bewildered befuddlement while embracing their ignorance with such resolve that they remain oblivious as to our very existence.”

Five new Arrogant Bastard Ale designs and One Double Bastard Aledesign will be released in very limited quantities. The bottles are big, but the Bastard inside is even bigger. Staff scientists at the brewery estimate that a single, massive six-pack of Bastard 3liters would contain approximately five times the flavor of all the fizzy yellow beer produced nationwide in a single year. Arrogant Bastard Ale supporters are urged not to let this kind of power fall into the wrong hands.

Arrogant Bastard Ale is 7.2% alc/vol and is available year-round in draft and 22oz bottles. A new 3Liter bottle edition is released in limited quantities each November. This is the first year different bottle designs are being released simultaneously. Double Bastard Ale is 10% alc/vol and is released only in limited quantities each November in 22oz bottles and, some years, even more-limited 3Litre bottles.

Stone Brewing is located at 155 Mata Way in San Marcos, CA and recently made the 2002 edition of the Inc 500, which recognizes the 500 fastest growing companies in America. Arrogant Bastard Ale is currently distributed in 15 states. For more info, go to, or or call the brewery at (760) 471-4999.



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