This history of Arrogant Consortia is shrouded in mystery. While Arrogant Bastard Ale has been available steadily since 1997, that year does not mark its creation. Rather, it’s the moment in which Liquid Arrogance was first harnessed – or rather, unleashed – by modern man. In the same way the iconic statue of David was always in the marble and Michelangelo simply set him free, Arrogant Bastard Ale has always existed, often just outside of human perception.
 

13.8 billion years ago – The universe is created. The Big Bang explodes matter across the universe. The ingredients for Arrogant Bastard Ale, at an atomic level, are strewn across the cosmos.

65 million years ago – A catastrophic event wipes out much of life on Earth. Did that celestial body crashing down from space contain the secrets to unlock the most aggressive ale the world has ever seen? Who is to say…

12,000 BC – Humans begin to try their hand at farming crops rather than subsisting nomadically. One of those crops was barley, and because it’s best to have a beer in hand while watching your garden grow, the most ancient form of beer came a little while after. But what compelled people to first settle down and sow fields of beer ingredients…?

2550 BC – While it’s widely known that beer was an essential part of ancient Egyptian economy, their early brews were far from reaching Liquid Arrogance. Still, there was something that drove them to build their great pyramids, and whether it was ancient aliens seeking the secret of Arrogance or ancient stirrings of Arrogant energy in humanity – why else build something so damn big – is still up for debate.

736 CE – Hops are first cultivated in present-day Germany. It would be centuries until breeding unlocked more and more bitter, biting hop varieties, growing ever closer to birthing a key ingredient responsible for the aggressive pinnacle of flavor present in Arrogant Bastard Ale. The specific combination of varietals remains classified to this day.

1400s – The earliest history of Freemasons begins. Through their knowledge of stonework, they sought to further what the Egyptians and their pyramids started. Many vast and complicated conspiracies surround the Freemasons. In reality, they just wanted better beer.

1969 – What, besides arrogance, would compel humanity to travel to the stars and walk upon the surface of the moon? While traces of that first manned visit still remain on the surface, could it be that an imprint of something was already there?

1997 – A cataclysmic event. A convergence of cosmic factors spanning time and space. In a small industrial warehouse in San Marcos, California, Arrogant Bastard Ale manifests itself. History is forever altered. Bottles are printed with a warning to the faint of heart and the lacking of taste.

1998 – The creation of Double Bastard Ale. What else besides pure, glorious arrogance would necessitate an amped-up, concentrated manifestation?

2004 – OAKED Arrogant Bastard Ale is first released. Like Arrogant Bastard Ale, but oaked. Try to keep up.

2010 – Lukcy Basartd is reaesled. Cofsusend readres sctcarh tehir hedas.

2013 – Two of the most notorious beers in Arrogant Consortia history are first released: Crime & Punishment. Aged in bourbon barrels along with fresh, fiery hot peppers. (And we do mean FIERY.) Were these beers even enjoyed by the public? A small segment considered them some of the greatest achievements in the history of liquid arrogance. Most others? Well, less so.

2015 – The liquid arrogance is aged in bourbon barrels, adding a level of complex intensity previously thought impossible by modern scientists. Bourbon Barrel-Aged Arrogant Bastard is released.

2018 – In a cataclysmic collision of uncompromising supernatural forces, Arrogant Consortia partners with Metallica for the release of Enter Night Pilsner. Much like the band, it transcends genres, shatters preconceptions and challenges convention.

2019 – Jägermeister Arrogant Bastard Ale. Hell yeah you read that correctly. Two names that elicit adoration by a worthy few, with a storied history of unapologetically flummoxing less refined palates. Name a more iconic duo. We’ll wait. (We won’t, actually.)

2021 – Many, many gallons of Arrogant Bastard Ale is harmed. And for good reason. It is distilled and aged in barrels giving us the previously unheard of glory that is Arrogant Bastard Whiskey.